View a snapshot of your customer base within the Reports section. Visit the Reports > Customer Reports. From there you can track your subscriber growth trends.
Charts & Stats
To update the charts, enter your date range in the date picker. Note that charts are available as of Sept 8, 2016 and onwards.
We also include an overview of your store's activity:
Here's a breakdown of what those stats mean.
- Active customers: Customers with at least one active subscription. An active subscription becomes inactive once a credit card has been retried the max number of attempts. Hint: the max number of credit card attempts can be configured in your General.
- Churn rate: What is churn rate mean? Solid question! Read more here. Here is how ReCharge calculates your churn rate:
- (Customers who cancelled after they were first charged + customers who got a card decline after they were first charged) / total number of customers
- This figure excludes any charges and customers that have signed up in the last 30 days
- Average number of charges: (Total number of charges / total number of customers). This figure excludes any charges and customers that have signed up in the last 30 days.
- Average revenue per customer: (Total charge amount / total number of customers). This figure excludes any charges and customers that have signed up in the last 30 days.
Next, let's take a look at customer reports. The reports will include lifetime data and will not be date specific. To export reports, scroll down to the bottom of the Customer Reports page and click the report you want to download and a .csv file will start to download.
Customer reports available for download include:
- Customers: Billing and shipping details for each customer. Includes all customers including inactive customers.
- Inactive customers: Cancelled customers, including time and reason for cancellation
- Actions: A history of customer actions such as skipping a delivery or updating a billing address
- Next orders: Summary of customers' next order. Includes all customers including inactive customers.
- Subscribers per item: Number of customers that are subscribed to a specific item. Includes total units per subscription product and total subscriptions per item.
- Subscribers per interval: Total of customers per product order frequency. Example: If your store sells whole bean and ground coffee subscriptions, this report will sum up how many people subscribe to whole bean and ground coffee.