MailChimp is an email marketing service, sending over 10 billion marketing emails per month on behalf of its users. It connects the Shopify customer records and links it to a mailing list within MailChimp. ReCharge creates a customer record for each customer, connecting automatically.
Note: MailChimp and ReCharge function together. However, we do not integrate directly. ReCharge creates all the customers in Shopify, and MailChimp connects with Shopify.
You can use our ReCharge Customer CSV export in the Reports section of your Dashboard. This CSV will mark if they're active or not, you can then use MailChimp's CSV upload to compile this data into a list.
Within MailChimp you can check/pre-check 'Accepts Marketing', it will then set this value as True for the customer in Shopify. It will read that value when importing customers.
After you connect your store to MailChimp and turn on eCommerce tracking, you may want to target subscribers who made certain purchases. Segmentation lets you view and send to customers based on what they order, when they order, how much they spend, and other criteria. In this article from MailChimp's Knowledge Base, you can learn in great detail about their eCommerce segment options.
How MailChimp Works
When an order is completed, a web hook is processed to see if the customer agreed to marketing. If so, they are subscribed to the list at MailChimp.
When an order is paid for, order information is passed to MailChimp via API methods to support eCommerce data.
When an order is canceled in Shopify, MailChimp will delete the order from MailChimp to ensure that the store and MailChimp are in sync.
When a customer account is created, updated or deleted, MailChimp checks to see if the customer agreed to marketing. If so, the customer is subscribed to the list at MailChimp. If not, the customer is unsubscribed (if they are already subscribed).
When a customer unsubscribes in MailChimp, the customer account will be updated in Shopify to reflect that they no longer wish to receive marketing.
If you have any further questions on setting up MailChimp and functionality, reach out to their support team.