Traditionally, a new Address ID is created when a Recharge customer completes a new checkout order using the same address they have used. The Address Reuse feature allows merchants to control how Recharge handles reused addresses at checkout and helps manage existing duplicated addresses.
This article provides an overview and guidance on Address Reuse, steps for creating duplicate address reports, and instructions for using the address merge feature in the merchant portal.
Before you start
Address Reuse is incompatible with UTM or trackers that utilize cart note attributes.
How Address Reuse works
The Address Reuse feature allows merchants to control how Recharge handles reused addresses at checkout and helps manage existing duplicated addresses. Starting April 24th, 2023, this feature will be enabled by default for all merchants.
The following options can be used to control Reused addresses:
- Enable a setting that allows you to choose how Recharge handles addresses from new checkouts using the available options:
- Always create a new address for an existing customer
- Attempt to Reuse an existing one
- A new export is available that allows you to export a list of customers who Recharge determines to have either duplicate or similar addresses. You can use the data from the export to move subscriptions between addresses manually or in bulk.
The checkout setting for this feature checks for duplicate addresses, while the export feature checks for similar addresses. The criteria used to identify duplicate and similar addresses are as follows:
- Duplicate - With the checkout feature enabled, each address field is compared to the customer’s existing addresses in Recharge. We consider the address a duplicate if the fields contain the same characters.
- Similar - In the export, the numbers in address field one and the zip code field are compared to the customer’s existing addresses in Recharge. If the numbers are the same and each address field starts with the same character, we consider the address similar.
In the merchant portal, you can view a customer's timeline to view when an address is reused or a new address is created. In the following example, the first subscription item is added to an existing address, while the subscription item on the last line is added to a new address:
Enable or disable Address Reuse
The Address Reuse feature is enabled for all merchants by default. You can enable or disable this feature anytime in the merchant portal.
Recharge Checkout on Shopify and BigCommerce
Recharge Checkout merchants can access the Address Reuse feature using the following steps:
- From the Recharge merchant portal, click Storefront and select Checkout.
- On the Checkout settings page, click the Attempt to reuse existing address on new checkout order checkbox to enable the feature.
- Click Save.
Shopify Checkout Integration
Shopify Checkout Integration merchants can access the Address Reuse feature using the following steps:
- From the Recharge merchant portal, click Settings and select Order processing.
- On the Order processing settings page, click the Attempt to reuse existing address on new checkout order checkbox to enable the feature.
Create a duplicate address report
You can create a duplicate address report using the new export option. You can update subscriptions or manage customers with similar addresses utilizing this report. Use the following steps to create a duplicate address report:
- From the Recharge merchant portal, click Data and select Exports.
- From the exports page, click Create export and select Addresses - duplicate/similar - by creation date from the drop-down list.
- Fill out the required fields and click Create export.
The export contains the following data fields:
Address created at
Number of subscriptions
List of upcoming charge dates for subscriptions on the address
Deep link to the address
The address merge feature allows you to move subscriptions to a single target address when there are multiple addresses. With the merge, you can set the next charge date for all subscriptions to reduce shipments and optionally delete duplicate addresses.
The duplicate address report provides a field,
Deep link to the address with a direct link to the customer flagged with similar addresses. This allows you to access the address merge feature seamlessly.
Refer to the following steps to merge addresses:
- In the merchant portal, click the Customers tab and select the specific customer to apply changes.
- Select Merge addresses.
- Click Select, then Next to choose your target address. This is the address that subscriptions will be merged into. All subscriptions merged to the target address will also inherit that address's payment method, shipping rates, discounts, currency, and cart notes or attributes.
- Click Select on to any addresses you want to merge into the target address and select Next.
- Optionally, you can select Delete merged addresses after merge is complete and Reduce shipments by combining next charge dates.
- Select Confirm to save changes.
Refer to Bulk managing discounts and addresses for more information on updating addresses in bulk.
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