Recharge Loyalty
Recharge Loyalty empowers you to build lasting relationships with your customers. Create a loyal customer base that incentivizes repeat purchases and reduces churn.
This guide covers an overview of Recharge Loyalty, programs and benefits, how to get started, and limitations to consider.
- Shopify Checkout Integration
Recharge Loyalty overview
Recharge Loyalty is designed to help your brand cultivate a loyal customer base. By providing rewards and exclusive benefits, create strong connections with your customers, maximizing subscriber LTV.
Benefits refers to perks that loyalty members receive immediately upon acceptance into a loyalty program, and can include access to discount pricing, exclusive products, and free or reduced shipping incentives. Rewards refers to perks that loyalty members accrue over time, such as cashback for future purchases, credits on a recurring basis, or free gift at certain milestones.
Recharge Loyalty benefits
These benefits and rewards can be deployed in a variety of use cases to meet each brand’s unique needs and goals.
Cash-back promotions
Keep your customers spending with your brand by offering credits instead of discount codes. This strategy encourages repeat purchases and cultivates a sense of achievement and satisfaction. Additionally, offer store credit for product returns to promote customer satisfaction and loyalty with your brand. See Cash-back programs for additional information.
Paid memberships
Provide your customers with exclusive access to benefits and incentives in exchange for a monthly, annual, or one-time fee. By offering paid memberships, you can create a sense of exclusivity and value that keeps customers engaged and coming back for more, and introduce a new recurring revenue stream for your brand.
Review the Paid membership programs guide for more information.
Available benefits when using Paid memberships:
- Free or discounted shipping (only available to Shopify Plus merchants)
- Discounted member pricing (only available to Shopify Plus merchants)
- Early or exclusive access to products and content
- Free shipping (Does not require Shopify Plus to configure)
Recharge Loyalty checklist
Paid memberships checklist
Use this checklist to get started with paid memberships.
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Task |
| Set up your membership enrollment product(s) in Shopify and Recharge. | |
| Create the membership program in Recharge. | |
| Configure your enrollment criteria. | |
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Add applicable member benefits:
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Update the storefront and member experience:
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| Run a test transaction and review your member experience. | |
Limitations
There are some limitations to consider when using Recharge Loyalty:
- Stores must be using the Shopify Checkout integration.
- Your store must be on a Shopify Plus plan to use the Member pricing benefit.
