Recharge Loyalty
Recharge Loyalty empowers you to build lasting relationships with your customers. Create a loyal customer base that incentivizes repeat purchases and reduces churn.
This guide covers an overview of Recharge Loyalty, programs and benefits, how to get started, and limitations to consider.
- Shopify Checkout Integration
Recharge Loyalty overview
Recharge Loyalty is designed to help your brand cultivate a loyal customer base. By providing rewards and exclusive benefits, create strong connections with your customers, maximizing subscriber LTV.
Benefits refers to perks that loyalty members receive immediately upon acceptance into a loyalty program, and can include access to discount pricing, exclusive products, and free or reduced shipping incentives. Rewards refers to perks that loyalty members accrue over time, such as cashback for future purchases, credits on a recurring basis, or free gift at certain milestones.
Recharge Loyalty programs and benefits
These benefits and rewards can be deployed in a variety of use cases or program types to meet each brand’s unique needs and goals.
Program |
Description |
Available benefits |
| Cash-back promotions |
Keep your customers spending with your brand by offering credits instead of discount codes. This strategy encourages repeat purchases and cultivates a sense of achievement and satisfaction. Additionally, offer store credit for product returns to promote customer satisfaction and loyalty with your brand.
See Cash-back programs for additional information. |
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| Paid memberships |
Provide your customers with exclusive access to benefits and incentives in exchange for a monthly, annual, or one-time fee. By offering paid memberships, you can create a sense of exclusivity and value that keeps customers engaged and coming back for more, and introduce a new recurring revenue stream for your brand. Review the Paid membership programs guide for more information. |
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| Subscriber benefits |
Encourage customers to subscribe and stay subscribed by offering subscriber-only benefits and rewards. By adding incentives to your subscription model, you create a win-win situation where customers receive added value, and you enjoy increased customer retention. See Subscriber benefits program for more information. |
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Recharge Loyalty checklists
Paid memberships checklist
Use this checklist to get started with paid memberships.
Check |
Task |
| Set up your membership enrollment product(s) in Shopify and Recharge. | |
| Create the membership program in Recharge. | |
| Configure your enrollment criteria. | |
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Add applicable member benefits:
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Update the storefront and member experience:
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| Run a test transaction and review your member experience. | |
Subscriber benefits checklist
Use this checklist to get started with a subscriber benefits program.
Check |
Task |
| Create a Subscriber benefits program in Recharge. | |
| Add rewards or benefits. | |
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Update the storefront:
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| Run a test transaction and test out the benefits. |
Limitations
There are some limitations to consider when using Recharge Loyalty:
- Stores must be using the Shopify Checkout integration.
- Your store must be on a Shopify Plus plan to use the Member pricing benefit.
- Customers can only have one active membership at a time. If customers try to buy another membership, the purchase will go through, but no membership will be created. You must refund these purchases and cancel the recurring subscription.
- For this reason, we advise against creating both a paid membership program and a subscriber benefit program.
There are specific limitations to consider depending on the loyalty program you're offering: see the relevant guide for additional information:
