Klaviyo V2

Sections

Benefits
Install Klaviyo V2
Backfill Recharge custom property data
Migrate from Klaviyo V1 to V2
Build Email Flows with Recharge and Klaviyo
Transactional vs. Marketing Emails
Advanced segmentation with subscription customer information
Customer Properties and Flows
Support
FAQ

Klaviyo is a powerful third-party app that Recharge directly integrates with, allowing you to take your customer notifications to the next level. Klaviyo can be used to replace Recharge notifications with transactional emails sent by Klaviyo, create win-back campaigns for customers who cancel, or target customers who abandoned their initial order.

Klaviyo V2 has been redesigned by Recharge to pass information directly to Klaviyo from Recharge, and keep that information stored at the Klaviyo Customer profile level. This guide goes through the benefits of this integration, and steps to get started.

Platform:

Recharge Checkout on BigCommerce
Recharge Checkout on Shopify
Shopify Checkout Integration

Benefits

Create email flows leveraging Recharge metrics
Use Quick Action URLs outside of Klaviyo Flows
Segment subscription customers for Klaviyo campaigns and email flows leveraging recharge customer properties
Leverage recharge analytics and Klaviyo V2 to make marketing decisions that improve key store metrics and keep your business growing

Install Klaviyo V2

Klaviyo V2 is now available for self-install. To begin installing Klaviyo locate your Public API Key from your Klaviyo account.

Navigate to Accounts > Settings > API Keys in your Klaviyo dashboard to locate your Public API Key. Copy your Public API Key for future use.
Navigate to the Integrations tab in Recharge and find Klaviyo from the All integrations list.
Select Get to begin the installation process.
Add your Public API Key to Recharge.
Press Connect to enable Klaviyo V2.
Follow the instructions to backfill any historical customer data if necessary.

Recharge custom properties should display for new checkout orders as soon as Klaviyo V2 is enabled. Custom properties are available on the Information tab for a specific customer in Klaviyo and are used to store specific Recharge customer and order data on Klavyio at the customer level.

Once you've enabled the Integration and backfilled existing customer data, confirm that the new Klaviyo Metrics associated with Recharge and Customer Properties display in the Profile Tab in the Klaviyo Customer Portal.

Confirm that the new Recharge Metrics are firing in Klaviyo. Navigate to the Analytics tab in Klaviyo and confirm that there are five metrics endings in "on ReCharge".

Once you’ve integrated with Klaviyo, migrate any old flows to contain the new metrics and properties available.

Note: An event must occur for the corresponding metric to display in Klaviyo. For example, you may need to process a checkout order for testing purposes to ensure that you can see the “Subscription started on ReCharge” metric.

Backfill Recharge custom property data

If you were previously using Klaviyo, you can also backfill Recharge custom property data directly in Klavyio for existing customers. This does not trigger Recharge metrics that occurred before gaining access to Klaviyo V2.

Select Backfill historical data from the Klaviyo integration page in Recharge.
A command box should appear explaining the Backfill process. Select Proceed when you are ready to confirm that you wish to backfill your historical data.
Monitor the Backfill status listed under the Backfill historical data section of the Klaviyo integration in your Recharge admin. Use the Refresh status option to get an updated status of the backfill.
The Backfill status will display as "Completed" once the Backfill has finished. You will then be able to see customer properties listed for existing customers.

Klaviyo___Integrations___Recharge_2021-07-06_15-20-29.png

Note: Depending on your store size, running a backfill can take 10+ hours to complete. The status will update when the backfill is completed. You do not need to stay on the page for it to continue running.

Migrate from Klaviyo V1 to V2

Klaviyo V2 was designed as an improvement on our current Klaviyo offering. We recommend migrating to Klaviyo V2 to ensure that you’re receiving all of the benefits, as Klaviyo V1 is no longer supported.

Step 1 - Install Klaviyo V2 in Recharge

Follow the steps to enable Klaviyo V2 in Recharge.

Step 2 - Recreate any existing Flows in Klaviyo

Create new Flows in Klaviyo using the new V2 metrics. You can rebuild the same flow by replacing the V1 metric with the corresponding V2 metric:

If you are using this Recharge metric on Klavyio V1	Create new Flows using this Recharge metric on Klaviyo V2 instead
Started Subscription	Subscription started on ReCharge
Cancelled subscription	Subscription cancelled on ReCharge
$expired_subscription	Subscription expired on ReCharge
Started Checkout	Remains the same for Recharge Checkout on BigCommerce or Recharge Checkout on Shopify merchants. Shopify Checkout Integration merchants can use Shopify’s metric instead.

Set any old Flows using the V1 metrics to a Draft status.
Test your flow. Make sure that you are not receiving two emails for one event.
- If you receive duplicate emails, confirm that your V1 Flow is set to Draft.
- If you do not receive any emails, troubleshoot your new Flow.

The migration is complete once you’ve enabled Klaviyo V2 in Recharge and rebuilt your Flows in Klaviyo.

Step 3 - Remove Klaviyo V1

After testing new flows you can proceed with removing Klaviyo V1 altogether:

Select Integrations from your Klaviyo admin.
Locate Recharge from the Enabled Integrations tab and select View Settings.
Select Disable - Remove.

Build Email Flows with Recharge and Klaviyo

You can now create Marketing Flows in Klaviyo to grow your business, or you can create Transactional Flows in Klaviyo that replace customer notifications in Recharge. These flows use Recharge metrics as a trigger and are sent out to customers when specific events happen on Recharge.

Metrics are used to identify specific events and provide line-item details around that event. For example, a customer going through the checkout is considered an event and the “Subscription started on ReCharge” metric is triggered. These metrics can then be used as triggers when building Klaviyo Flows.

Recharge metrics in Klaviyo

The following metrics are available in Klaviyo:

Recharge metric in Klaviyo	Triggered by	Example
Started Checkout (available for the Recharge Checkout on Shopify or BigCommerce) Note: Shopify Checkout Integration merchants can use the “Checkout Started” metric, which is managed by Shopify.	This metric is triggered as soon as a customer or potential customer enters their email at the checkout. This metric is typically used to create abandoned cart emails, although the metric is fired even if a customer successfully checks out. Refer to Klaviyo’s guide on setting up an abandoned cart flow for more information.	A customer receives an email after they make it to the first page of the checkout, but do not complete their first order. This email may contain a discount encouraging the customer to finish their purchase.
Subscription started on ReCharge	This metric is triggered when a subscription is added to a customer’s account through the checkout or customer portal, via the API, or added to the account by you, the merchant.	A customer is sent a “Welcome to the team” email after subscribing to a new product for the first time.
Order upcoming on ReCharge	This metric is triggered in Klaviyo a certain number of days before an upcoming charge. By default, the “Order upcoming on ReCharge” metric is sent to Klaviyo 3 days prior to a recurring charge. Contact Recharge support if you wish to adjust this, or add a Time Delay to your Flow if you would like the actual action to take place on the metric at a later date. Note: If you are using this metric with a Quick Actions URL you must customize your emails to hide the URL of a prepaid product to avoid issues as Quick Action URLs do not support prepaid subscriptions.	A customer receives an email three days before their next subscription order, allowing them to still make changes if necessary.
Order upcoming (prepaid) on ReCharge	This metric is triggered before a prepaid shipment subscription is about to be sent out. By default, this metric is triggered and the email notification is sent three days in advance of the order. Contact the Recharge support team if you would like to change the time between notification and order.	A customer is sent an upcoming order notification to let them know that they can skip their next order if they already have enough product.
Subscription cancelled on ReCharge	This metric is triggered when a subscription is canceled by you in the merchant admin, via the API, by the customer in the customer portal, or by the Recharge support team via our bulk cancelation tool.	An email is sent to customers confirming that their cancelation was successful.
Subscription expired on ReCharge	This metric is triggered when a subscription expires after having been set to auto-expire. The “Subscription expired on ReCharge” metric is only sent to Klaviyo if the subscription expires after two or more charges. You can set a subscription rule to expire after a set number of charges, which auto-cancels the subscription for a customer.	An email is sent to customers letting them know they completed their two required charges, and their subscription has been canceled.

ReCharge Quick Actions URLs can be included within specific Klaviyo Flows when using Klaviyo V2. This allows you to send links to your customers and make it easier for them to perform actions on their subscriptions. See Setting up Quick Actions in Klaviyo for more information.

Data sync

Metrics only appear in Klaviyo once all three of the following events occur:

You’ve gained access to the new feature
Klaviyo has been integrated with Recharge
The specific event has occurred on your store

For example, if a customer canceled their subscription before you integrated with Klaviyo, the Subscription cancelled on ReCharge would not be available in Klaviyo. The Subscription cancelled on ReCharge metric is only displayed if a customer cancels their subscription from the customer portal after integrating with Klaviyo.

Subscription started on ReCharge

The “Subscription started on ReCharge” metric is triggered when a customer successfully purchases a new subscription product saved on Recharge. This metric can be used to send subscription activation emails to customers.

The “Subscription started on ReCharge” metric contains the following properties:

Available properties

Property passed	Value	Notes	Trigger filter availability
Subscription started on ReCharge Value	Number Example: 27.0	Displays the dollar amount for the price of the subscription.	Not available
cancellation_reason	None	Indicates that the subscription has not been canceled.	Available
external_product_id	A unique string of numbers Example: 3259148107881	Displays the product id as provided by your eCommerce platform.	Available
external_variant_id	A unique string of numbers Example: 72935012501510	Displays the variant id as provided by your eCommerce platform.	Available
extra	A unique string of numbers Example: 13252151	Displays the customer’s subscription ID.	Not available
is_prepaid	True or false	Confirms if the customer purchased a prepaid subscription.	Available
is_skippable	True or false	Confirms if the customer can skip their next charge.	Available
is_swappable	True or false	Confirms if the customer can swap the product on their next charge.	Available
item	Text Example: Coffee subscription	Displays the subscription product purchased.	Available
next_charge_scheduled_at	Date and time Example: March 27, 2021, at 11:11 PM	Displays the date and time of the customer’s next scheduled charge.	Available
order_interval_days	Number	Displays the number of days in between charges.	Available
order_interval_frequency	Number	Displays the frequency in between charges.	Available
order_interval_unit	Day, week, or month	Displays the subscription frequency type.	Available
price	Number Example: 27.0	Displays the subscription price.	Available
product_id	A unique string of numbers Example: 72935012501510	Displays the product ID assigned to the product by your eCommerce platform.	Available
product_title	Text Example: Coffee subscription	Displays the name of the subscription product purchased.	Available
recharge_product_id	A unique string of numbers Example: 25415152414	Displays the product ID assigned by Recharge.	Available
sku	A unique string of numbers Example: 1324215215215	Displays the SKU assigned to the product in your eCommerce platform.	Available
status	“ACTIVE”	Displays that the subscription is active.	Available
subscription_id	A unique string of numbers Example: 773736262	Displays the subscription ID assigned by Recharge.	Available
variant	Text Example: Red	Displays the variant title name for the product.	Available
variant_id	A unique string of numbers Example: 773736262	Displays the variant ID assigned to the product by your eCommerce platform.	Available

Order upcoming on ReCharge and Order upcoming (prepaid) on ReCharge

The “Order upcoming on ReCharge” and the “Order upcoming (prepaid) on ReCharge” metrics are triggered when a queued order is created for a customer.

The following transactional emails can be created using the “Order upcoming on ReCharge and Order upcoming (prepaid) on ReCharge” metrics:

Manage subscription: Remind customers to manage their subscription before their upcoming charge or provide customers with options to swap or skip their upcoming orders by leveraging Quick Actions URLs.
Upsell offerings: Include options to add one-time products to an upcoming subscription.

The “Order upcoming on ReCharge” and the “Order upcoming (prepaid) on ReCharge” metrics contains the following properties:

Available properties

Property passed	Value	Notes	Trigger filter availability
charge_id	A unique string of letters and numbers Example: 451df17e73c66527	Displays the specific charge_id that triggered the metric.	Available
created_at	Date and time Example: January 28, 2021 at 07:36 PM	Displays the date and time for the order.	Not available
line_items	Combination of text and numbers.	Displays the order information including the SKU, Product ID, weight and title.	Not available
scheduled_at	Date and time Example: March 27, 2021, at 11:11 PM	Displays the scheduled date and time for the upcoming charge.
shipping_address	Combination of text and numbers.	Displays the customer’s shipping address.	Not available
shipping_lines	Combination of text and numbers.	Displays information related to the selected shipping method.	Available
status	“QUEUED”	Displays the queued status of the order.	Available
subtotal_price	Number Example: 27.0	Displays the price.	Available
total_discounts	Number Example: 10.0	Displays any discounts applied to the upcoming order.	Available
total_line_items_price	Number Example: 27.0	Displays the subscription item price before discounts are applied. In ReCharge this is referred to as the subtotal	Available
total_price	Number Example: 17.0	Displays the total price including discounts and shipping.	Available
total_tax	Number Example: 7.0	Displays the tax price.	Available
transaction_id	“NONE”	No transaction ID available as the order is queued.	Available
type	“RECURRING”	Displays the type of charge.	Available
updated_at	Date and time Example: March 27, 2021, at 11:11 PM	Displays the date when the queued charge was last updated.	Not available

Subscription cancelled on ReCharge

The “Subscription cancelled on ReCharge” metric is triggered when a customer cancels their subscription on Recharge. This metric can be used to create Winback messages and target customers who have canceled their subscriptions.

The “Subscription cancelled on ReCharge” metric contains the following properties:

Available properties

Property passed	Value	Notes	Trigger filter availability
Subscription cancelled on ReCharge Value	Number Example: 27.0	Displays the dollar amount for the price of the subscription.	Not available
cancellation_reason	None	Indicates that the subscription has not been canceled.	Available
external_product_id	A unique string of numbers Example: 3259148107881	Displays the product id as provided by your eCommerce platform.	Available
external_variant_id	A unique string of numbers Example: 72935012501510	Displays the variant id as provided by your eCommerce platform.	Available
extra	A unique string of numbers Example: 13252151	Displays the subscription ID assigned by Recharge.	Not available
is_prepaid	True or false	Confirms if the customer purchased a prepaid subscription.	Available
is_skippable	True or false	Confirms if the customer can skip their next charge.	Available
is_swappable	True or false	Confirms if the customer can swap the product on their next charge.	Available
item	Text Example: Coffee subscription	Displays the subscription product purchased.	Available
next_charge_scheduled_at	None	No next charge date to display as the charge is canceled.	Available
order_interval_days	Number	Displays the number of days in between charges.	Available
order_interval_frequency	Number	Displays the frequency in between charges.	Available
order_interval_unit	Day, week, or month	Displays the subscription frequency type.	Available
price	Number Example: 27.0	Displays the subscription price.	Available
product_id	A unique string of numbers Example: 72935012501510	Displays the product ID assigned to the product by your eCommerce platform.	Available
product_title	Text Example: Coffee subscription	Displays the name of the subscription product purchased.	Available
recharge_product_id	A unique string of numbers Example: 25415152414	Displays the product ID assigned by Recharge.	Available
sku	A unique string of numbers Example: 1324215215215	Displays the SKU assigned to the product in your eCommerce platform.	Available
status	“CANCELLED”	Displays that the subscription is active.	Available
subscription_id	A unique string of numbers Example: 773736262	Displays the subscription ID assigned by Recharge.	Available
variant	Text Example: Red	Displays the variant title name for the product.	Available
variant_id	A unique string of numbers Example: 773736262	Displays the variant ID assigned to the product by your eCommerce platform.	Available

Subscription expired on ReCharge

The “Subscription expired on ReCharge” metric is pushed to Klaviyo from Recharge when a customer’s subscription is cancelled due to expiration. While expired subscriptions are set to “cancelled” we pass a separate metric because these cancellations happen automatically due to a product rules setting.

Note: This metric will only fire for recurring and prepaid subscriptions that are set to expire after two or more charges.

Available properties

Property passed	Value	Notes	Trigger filter availability
Subscription expired on ReCharge Value	Number Example: 27.0	Displays the dollar amount for the price of the subscription.	Not available
cancellation_reason	None	The value will always be none on expired subscriptions as it’s an automated cancellation.	Available
expire_after_specific_number_of_charges	Number Example: 2	The value will always be 2 or more. Subscriptions that expire with less than 1 charge will not trigger this metric.	Available
external_product_id	A unique string of numbers Example: 35626265151166	Displays the variant id as provided by your eCommerce platform.	Available
external_variant_id	A unique string of numbers Example: 72935012501510	Displays the variant id as provided by your eCommerce platform.	Not available
extra	A unique string of numbers Example: 773736262	Displays the subscription ID assigned by Recharge.	Not available
is_prepaid	True or false	Confirms if the customer purchased a prepaid subscription.	Available
is_skippable	True or false	Confirms if the customer can skip their next charge.	Available
is_swappable	True or false	Confirms if the customer can swap the product on their next charge.	Available
item	Text Example: Coffee subscription	Displays the subscription product purchased.	Available
next_charge_scheduled_at	None	No next charge date to display as the charge is canceled.	Available
order_interval_days	Number	Displays the number of days in between charges.	Available
order_interval_frequency	Number	Displays the frequency in between charges.	Available
order_interval_unit	Day, week, or month	Displays the subscription frequency type.	Available
price	Number Example: 27.0	Displays the subscription price.	Available
product_id	A unique string of numbers Example: 72935012501510	Displays the product ID assigned to the product by your eCommerce platform.	Available
product_title	Text Example: Coffee subscription	Displays the name of the subscription product purchased.	Available
recharge_product_id	A unique string of numbers Example: 25415152414	Displays the product ID assigned by Recharge.	Available
sku	A unique string of numbers Example: 1324215215215	Displays the SKU assigned to the product in your eCommerce platform.	Available
status	“CANCELLED”	Displays that the subscription is active.	Available
subscription_id	A unique string of numbers Example: 773736262	Displays the subscription ID assigned by Recharge.	Available
variant	Text Example: Red	Displays the variant title name for the product.	Available
variant_id	A unique string of numbers Example: 773736262	Displays the variant ID assigned to the product by your eCommerce platform.	Available

Started Checkout

The "Started Checkout" metric is pushed to Klaviyo from Recharge when a customer accesses the Recharge checkout and enters his/her email address. Started Checkout events are synced in real-time.

The “Started Checkout” metric contains the following properties:

Available properties

Property passed	Value	Notes	Trigger filter availability
Started Checkout Value	Dollar amount Example: 27.0	Displays the amount the customer would have spent if they completed their purchase.	Not available
ItemName	Text	Lists the items that the customer attempted to check out with.	Available
Items	Name: Name of the item SKU: SKU of the item Product URL: Link to the item's product page Quantity: Quantity of the item included Item Price: Price of the item Row Total: Price of the item * the quantity included Image URL: Link to the item's image	The value will always be 2 or more. Subscriptions that expire with less than 1 charge will not trigger this metric.	Available

Note: Make sure you are using the metric Started Checkout if you are using the Recharge checkout. If you are using the Shopify Checkout Integration, you can use Shopify’s metric Checkout Started. This metric only occurs for abandoned checkouts happening in the Shopify Checkout.

Transactional vs. Marketing Emails

You can use Klaviyo to send emails for both Marketing and Transactional purposes.

Marketing emails are strategic emails used to announce specific messages to customers. Monthly newsletters or promotional campaigns are considered marketing emails.

Transactional emails are triggered by and are in response to, specific actions occurring. For example, creating a Flow that sends a subscription activation email whenever a new subscription is started through Recharge is considered a Transactional email.

Refer to The Difference between Transactional and Marketing Emails for more information.

Email examples

Email	Use case	Trigger metric	Email type
Welcome email	Welcome new customers to their subscription.	Subscription started on ReCharge	This could be considered a transaction or marketing Klaviyo Flow depending on the contents of the email.
Subscription management	Notify customers of their upcoming orders and provide them with the option to skip or swap their next subscription.	Order upcoming on ReCharge Order upcoming (prepaid) on ReCharge	Transactional email with Klaviyo Flows. Note: You can use Recharge Quick Actions with Klaviyo to include quick links for customers to skip and swap their orders.
Upsell	Use ReCharge Quick Actions to offer customers the option to add one-time purchases to their upcoming orders.	Order upcoming on ReCharge Order upcoming (prepaid) on ReCharge	Marketing email with Klaviyo Flows.
Winback campaign	Target customers who have canceled their subscriptions and encourage them to reactivate.	Subscription cancelled on ReCharge Subscription expired on Recharge	Marketing email with Klaviyo Flows. Note: You can also build a campaign using the property rc_active_subscription_count=0 in Customer Properties when all of the customer’s subscriptions are canceled.
Abandoned checkout	Email customers who added products to the cart but did not check out.	Started Checkout Note: This metric only works for merchants using the Recharge Checkout on BigCommerce or the Recharge Checkout on Shopify.	Marketing email with Klaviyo Flows.
Monthly newsletter	Notify customers of store news and sales every month.	N/A	Marketing email with Klaviyo Campaigns.
Seasonal promotion	Send customers a standard seasonal discount.	N/A	Marketing email with Klaviyo Campaigns.

Replace Recharge notifications with Klaviyo notifications

Transactional emails can be used to replace certain notifications in Recharge. To use Klaviyo notifications instead of Recharge notifications, you must complete the following steps:

Contact Klavyio’s support team to set your emails to Transactional. This ensures that applicable notifications are sent to customers even if they’ve unsubscribed from your email marketing list.
Disable the necessary notifications in Recharge. This prevents duplicate notifications from being sent to your customers.

Advanced segmentation with subscription customer information

Klaviyo V2 allows you to create custom segments in Klaviyo and send select customers specific notifications.

Customer segments rely on the Recharge customer properties passed from Recharge to Klaviyo. These properties can be used to build specific segments to target certain customers.

Recharge passes specific customer information to Klaviyo through our Recharge customer properties. These properties can be used to segment customers in your Klaviyo email campaigns.

Available Recharge customer properties in Klaviyo

Customer properties are stored on the Customer Profile in Klaviyo. Properties associated with Klaviyo V2 begin with ‘rc_’. Recharge customer properties can be found under Information > Custom Properties on the Customer Profile in Klaviyo.

The following properties are available in Klaviyo once the integration has been enabled.

Available properties

Recharge customer property	Value	Notes
rc_active_subscriber	True or False	This property displays the customer’s active status. If the customer has at least one active subscription, the value is true. If the customer does not have an active subscription, the value is false.
rc_active_subscription_count	Number Example: 2	This property displays the number of active subscriptions associated with the customer’s customer hash.
rc_active_subscription_variant_ids	subscription_variant_id Example: 12345, 67890	This property provides a comma-separated list of the `subscription_variant_id` values for each active subscription.
rc_all_subscriptions	A comma-separated list of subscription fields and corresponding information.	This property displays the data that is passed from Recharge to Klaviyo when the “Subscription started on ReCharge” metric fires.
rc_cancelled_subscription_count	Number Example: 2	This property displays the number of canceled subscriptions. Note: Expired subscriptions with existing upcoming shipments (ie. prepaids) are included in this count
rc_customer_hash	A unique string of letters and numbers Example: 451df17e73c66527	This property is the Recharge customer hash specific to this customer. The customer hash is used when creating Recharge Quick Action URLs in Klaviyo.
rc_customer_id	A unique string of numbers Example: 123456789	This property is the customer ID assigned to the customer by Recharge. The customer hash is used when creating Recharge Quick Action URLs in Klaviyo.
rc_external_customer_id	A unique string of numbers Example: 3259148107881	This property is the customer ID assigned to the customer by your external platform. Note: the external_customer_id is not yet recorded for the Recharge Checkout on BigCommerce, however, we plan to add it in the future.
rc_first_charge_processed at	Date Example: March 03, 2021 at 01:42 PM	This property refers to the first charge the customer had in Recharge.
rc_active_subscriptions_charge_count	A comma-separated list of external variant IDs of active subscriptions and the charge count. Example: 12345:3, 67890:2	This property displays the charge count for each subscription item the customer is subscribed to. The numbers before the colon in the customer property represents the shopify_variant_Id. The number after the colon represents In the example provided, the customer is subscribed to different products. The product 12345, which they’ve been charged for a total of three times, and the product 67890, which they’ve been charged for a total of two times.
rc_queued_charge_count	Number Example: 2	This property represents the number of queued charges that currently exist for the customer. Multiple queued charges may be listed if customers have multiple subscriptions with different frequencies.
rc_queued_charges	A comma-separated list of subscription fields and corresponding information.	This property displays the data that is passed to Klaviyo when the “Order Upcoming on Recharge” metric fires. This property can be used in a Flow using the “Order Upcoming on ReCharge” metric as line items. These line item properties can be used to personalize your Order Upcoming on Recharge email flow. This property cannot be used to create segmented lists in Klaviyo.
ReCharge Subscriptions	Comma-separated list of subscription names.	This property provides a list of products that the customer is subscribed to.

Recharge customer properties data sync

Recharge customer property data is synced with Klaviyo depending on the event associated with the variable. Either a subscription event or a charge event triggers the data to update in Klaviyo.

The following properties are updated immediately when an event related to a subscription occurs (ie. a subscription is created, updated, or deleted):

rc_active_subscriber
rc_active_subscription_count
rc_active_subscription_variant_ids
rc_cancelled_subscription_count
rc_cancelled_subscription_variant_ids
rc_all_subscriptions

The following properties are updated when an event related to a charge occurs:

rc_active_subscriptions_charge_count
rc_cancelled_subscriptions_charge_count

Customer Properties and Flows

Customer Properties can be used as Event Filters when building Flows in Klaviyo. Previewing a Flow email in Klaviyo displays the available properties for that event in the event dialog window. These properties can be leveraged as Event Variables in your Klaviyo Flows.

Refer to the following Klaviyo documentation for assistance:

Note: A list of words (ie. red, blue, green) can be used in the segment builder, or as a conditional split. An array (ie. red: blue: green) can not be parsed through for a conditional split or a segment builder.

Contact the Klaviyo support team if you need assistance building Flows in Klaviyo.

Support

Both Recharge and Klaviyo can assist you with your Klaviyo V2 questions.

You can contact Recharge to get started with V2, or if you have questions about Recharge Quick Actions, metrics, or properties. You can always reach out to our support team to provide feedback about this new feature.

Contact the Klaviyo support team to have transactional emails enabled, or if you have questions about custom Flows or using custom HTML and variables to customize your Klaviyo emails.

FAQ

Are One-Time Products included in the active subscriber property?

No, the active subscriber property considers an active subscriber to be any customer with one or more subscriptions. Purchasing a one-time product does not count towards a subscription, so customers who check out with these products are not considered active subscribers.

Is it possible to pass line item properties to Klaviyo?

Line item properties for a subscription are passed from Recharge to Klaviyo via the API for the following metrics:

Order (prepaid) upcoming on Recharge
Order upcoming on ReCharge
Started Checkout

Line item properties are not passed for the “Subscription started on ReCharge” or “Subscription canceled on Recharge” metrics, as the subscription object is not passed for these events.

For emails using metrics where line item properties aren’t passed, you can customize your notifications to include specific `if` variables/conditional statements that include specific product images or details depending on the customer’s order, however, this workaround is outside of our scope of support.

When are metric properties used versus customer profile properties?

Metric properties are used to create trigger splits in Klaviyo. Customer profile properties are used to create conditional splits.

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Benefits

Install Klaviyo V2

Backfill Recharge custom property data