Omnisend – ReCharge

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Omnisend, the all–in–one marketing automation platform, provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your e-commerce sales with dynamic messages from several channels: emails, text messages, web push notifications, Facebook Messenger, WhatsApp, Viber, and retargeting ads on Facebook and Google, all from one platform.

Set up Omnisend

Sign-in into your Omnisend account and go to Connected Apps.
Select Connect New App.
Select ReCharge from the list and click Connect and then Authorize Access.
In the next window, click Install.

How it works

Custom events will be created and triggered by Recharge to Omnisend in real-time.

Note: Historical data will not be uploaded.

Custom events are:

recharge_started_subscription - when new subscription is created
recharge_updated_subscription - existing subscription is updated, i.e. address, interval, etc.
recharge_cancelled_subscription - subscription was canceled
recharge_activated_subscription - subscription was activated after being canceled

All custom events have these fields that could be used to personalize message:

Item Name = product_title
Variant = variant_title
Price = price
Quantity = quantity
Order Interval Unit = order_interval_unit
Order Interval Frequency = order_interval_frequency
Cancellation Reason (only for cancelled_subscription event) = cancellation_reason

Use case

A potential implementation of Omnisend is to send a message when the subscription was started/updated/canceled/activated with personalized information from event fields.

Steps to reproduce the use case of a subscription is found below. To test other events make appropriate changes in the fifth step of this flow or create multiple workflows:

Open Automations in Omnisend and select Create Workflow.
Select Buyer then click Order Confirmation.
Click Edit workflow.
Click the Trigger block.
On the right side of the menu select Trigger and then Custom Event.
Select recharge_started_subscription as the custom event and click Save. To trigger automation with other events create more workflows and select different custom events for example: recharge_canceled_subscription.
Click the Email block and Edit content.
Select the text block (or add one) and while editing, add custom event fields so they would appear in an email that is sent to the subscriber. Once done click Save & Close.
Click Save & Go Back to save the email template.
Enable the workflow so that each time the event is triggered an email would be sent to that event contact email address.