ReCharge is excited to announce the Enhanced Analytics feature! Reliably measure your subscriber business and gain insights on factors that contribute to your growth and retention. Use the revenue trends, customer cohort, and cohort retention dashboards to drill down into your data to track trends in sales and customer acquisition. This guide provides an overview of the status, eligibility requirements, and which dashboards are available.
Status and eligibility
The Enhanced Analytics feature is available to ReCharge Pro merchants.
Note: This guide goes over information specific to Enhanced Analytics. If you're looking for more generic Analytics information like terms, FAQs and exporting out reports visit ReCharge Analytics.
Access Enhanced Analytics dashboards
Once the Enhanced Analytics feature is enabled by the ReCharge team, you can access your reports from the top navigation bar by clicking Analytics.
On the following page, you can open the different report reviews by clicking on the Revenue trends, Customer cohort, and Cohort retention.
The new Enhanced Analytics feature helps you make informed business decisions by measuring recurring revenue, retention and growth. Stores can see a high level overview of their business with sales KPIs:
- Performance KPIs showing high-level health of your subscriber business over time.
- Top of the funnel analysis to track retention and rate of churn for new active customer cohorts.
- Monthly retention trends based on active customer cohorts
- Access to granular data at the customer level by drilling into any metric
|Revenue trends||Total sales, recurring sales, sales per charge, total sales: recurring vs. checkout, new subscriptions vs. cancellations, customers with active subscriptions, customers with subs vs. no active subs (lifetime)|
|Customer cohort||Customer count, charges per customer, sales per charge, cohort breakdown today, customers in cohort with active subscriptions per month, customers in cohort with active subscriptions by day, cancellation reasons.|
|Cohort retention||Customers with active subscriptions (EOM), total sales, MoM change in total sales.|
Running legacy reports
Enhanced Analytics is updating the deprecated Basic Reports page with your new dashboard. If you want to run similar reports to Basic Reports, the following table provides instructions on how to access the same data but on your new dashboards:
|Basic Reports||Specific Report||Enhanced Analytics|
|Order Reports||Revenue (Daily)||Revenue trends (Filters Date Range: is any time) > Total Sales|
|Revenue (Lifetime)||Revenue trends (Filters Date Range: is any time) > Total Sales|
|Customer Reports||Active Customer||Revenue trends > Customers with Active Subscriptions|
|Subscription Reports||Created||Revenue trends (Filters Date Range: is any time) > New Subscriptions vs Cancelations|
|Canceled||Revenue trends (Filters Date Range: is any time) > New Subscriptions vs Cancelations|
|Lifetime||Active customers||Revenue trends (Filters Date Range: is any time) > Customers with Active Subscription (drill in for detailed number)|
|Churn Rate %||Customer cohort (Filters Dynamic MVP Cohort: is anytime) > Cohort breakdown today|
|Average Number of Charges||Customer Cohort (Filters Dynamic MVP Cohort: is anytime) > Charges Per Customer|
|Average Revenue Per Customer||Customer Cohort (Filters Dynamic MVP Cohort: is anytime) > Sales per charge OR Revenue trends (Filters Date Range: is any time) > Sales per charge|
Support and feedback
If you have any questions about the Enhanced Analytics feature or require assistance troubleshooting, reach out to the ReCharge support team.