KPIs, or key performance indicators, show high-level health of your subscription business over time. They're extremely useful in understanding revenue growth, trends, and potential.
ReCharge's KPIs break down the active and inactive subscriber count so you are always aware of how many subscribers you have and are able to be aware of any positive or negative trends, based on sales or market exposure.
Before you start
This dashboard is available as part of the Enhanced Analytics feature. For more information about the beta, visit ReCharge Enhanced Analytics.
KPI Dashboard overview
The data below is displayed on your Revenue Trends dashboard. It contains a summary of total sales, recurring sales, and sales per charge.
This information allows you to see if there are any patterns in popular selling days or certain days that sales may be surprisingly low. You can also learn more about total sales, and how much customers are spending on average.
- Total Sales – Charge amount of all charges.
- Recurring Sales – These are the 2nd+ charges of a subscription. Includes sales that came from charges that were automatically queued or scheduled.
- Sales per charge – Average total sales amount per charge for all charges in that period.
- Total Sales Graph – Total sales and charge counts day by day.
Total sales recurring vs checkout graph
This compares the number of customers that are on their 2+ order versus new customers allowing you to measure growth and retention. Here you can see at which speed you are gaining new customers, and what percent of total sales are recurring customers.
- Checkout Sales – Charge that was a result of a customer actively checking out. This is the 1st charge of the subscription.
New subscriptions vs cancellations
This is showing new subscriptions daily and compares it to daily cancellations, enabling you to see if there are more customers signing up instead of canceling.
You can also drill into this information for specifics, including same-day cancellations.
- New Subscriptions – Count of purchase items where there is at least one subscription was created.
- Cancellations – Count of purchase items where there was a cancellation.
- Same day cancellations –Count of purchase items where the subscription was created and canceled on the same day.
- Active Cancellations – Cumulative sum of cancellations that resulted from customers initiating the cancellation.
- Max Retries – Cumulative sum of cancellations that triggered automatically when credit card retries achieved a max limit.
Customers with active subscriptions
The graph on the left displays the customers who have at least one active subscription and provides insights into increasing or decreasing sales. On the right, you're able to see a lifetime look at active subscriptions vs. non-active subscriptions which shows you the makeup of your entire customer base. You can search by specific data points, such as as created at date to isolate new customers.
For further information on the data, click on the graph to open the drilldown view.