Within this dashboard, you are able to view your customer count, the charges per customer, and the average sales per charge. Allowing you to gain insights on customer retention and if the customers are staying active after they checkout.
Before you start
This dashboard is only available to merchants with Enhanced Analytics. For more information about the feature, visit ReCharge Enhanced Analytics.
Customer cohort dashboard overview
The three primary data points included in the Customer cohort dashboard:
- Customer count – Number of customers who signed up within the user-selected timeframe.
- Charges per customer – Average number of charges to date generated by the customers in the cohort
- Sales per charge – Average total sales amount per charge by cohort
It is important to note that this view segments on new customers that entered the active state during the selected timeframe. The analysis helps you look at how that new customer segment performed over time.
ReCharge considers the signup date of a customer based on the very first sign up event. If a customer has multiple subscriptions, they will always be grouped into signup cohort based on their first signup date.
ReCharge does not capture status changes if a purchase item is canceled and reactivated. For example: if a customer has one subscription, and that subscription goes from active to canceled to active again, we will see sign up as the first activation date, and will see them as having an active subscription during this whole time period.
Cohort Breakdown Today
This graph displays the number of total customers with active subscriptions and no active subscriptions as of today.
Customers in Cohort with Active Subscriptions (EOM)
This chart breaks down the percentage of customers in the specified cohort that have at least one active subscription each month. This helps you understand at what point in the subscription chain a customer may choose to unsubscribe.
Customers in Cohort with Active Subscriptions by Day (EOD)
Within this chart, you can view data on a more granular level, breaking down the customers in a specific cohort with active subscriptions by day. For specifics, you're able to click on each point of data.
You can also view the most popular reasons for canceling, and how many customers chose that reason for ending their subscription.
Note: Customers will be counted multiple times if they gave multiple reasons for canceling.