The ReCharge Glossary defines common terms used within the ReCharge app, ecommerce platforms, and the ecommerce industry.
Active customer - ReCharge customers with at least one active subscription on file.
API - Stands for application programming interface. It is a set of protocols allowing the creation of applications that access the features or data of an operating system, application, or other service. Learn more about the ReCharge API.
Attrition rate - The annual percentage rate at which customers stop subscribing to your service. This term is particularly relevant for subscriber-based services.
Backend - Backend refers to the server-side of the application. It is the portion of the app you don’t see. It’s responsible for storing and organizing data, and ensuring everything on the merchant-side actually works.
Braintree - Braintree a payment gateway that can process recurring orders. It can encrypt and securely authorize a payment transaction. It is also a proprietary company of Paypal. To learn more, visit Connecting to Braintree or PayPal via Braintree
Black Friday Cyber Monday - Black Friday Cyber Monday (BFCM) is the Friday before and Monday after Thanksgiving in the U.S. It marks one of the busiest shopping periods in the year.
Cart page - This page shows a summary of all of the products that a customer added to their cart, as well as the subtotal for their order. Customers can click the checkout button to be directed to the checkout.
Carrier calculated shipping - A shipping option that automatically calculates shipping costs based on USPS, UPS, or FedEx rates. It's available for domestic shipping in the United States. Learn more about carrier calculated shipping.
Checkout - The secure ReCharge checkout allows merchants to accept orders and allows customers to make payments online. Customers are redirected to the ReCharge checkout when they have at least one subscription item in their cart. Learn more about the ReCharge checkout.
Child orders - Child orders are orders that are part of a prepaid subscription. The original order that the customer pays for is called the parent order, and the child orders are created as sub-orders of the parent order. These orders have already been paid for so they total $0.00, and are sent to Shopify so that merchants can fulfill these subscriptions. Learn more about prepaid subscriptions.
Churn rate - The percentage of customers that cancel their subscriptions over a specific period of time.
Cookie - Information that is stored as text strings, which are sent from a website and stored on the user’s computer during their browsing session. Cookies allow websites to remember information like which items were added to the cart, and they also can be used to remember customer’s information like their name or credit card information. Websites pass that information from each page so that the customer’s checkout process is seamless.
CRON Job - A method of scheduling automated processes. This can include daily e-mail notifications, stats, and reports.
CSV - A CSV file, or Comma-Separated Values file, is a text file that is used to pass large amounts of information through a spreadsheet. Each line of the spreadsheet represents a different data record. CSVs are typically used at ReCharge to make updates in bulk. Visit Bulk updating subscription products and orders to learn more about this process!
Currency - Exchange of value. Currency is dependent on the country that you are located in. Your settings must use the same currency type in Shopify, ReCharge, and your payment processor. For more information, visit Supported currencies.
Customer - The person purchasing from your online store.
Customer Portal - An account page where your customers can manage their subscriptions. For more information, visit Customer Portal.
Dashboard - When logged into the ReCharge app, we refer to the main home screen and the top navigational menu as the Dashboard.
Development store or dev store - A sandbox environment that allows you to test checkout, customer portal, and build customizations.
Discount - An amount or percentage deducted from the total of the order before tax. This can be a reduced price on a subscription product or provided through the use of a discount code. Learn more about discount codes.
Domain name - The website address people use to access your online store.
Dunning - The process for retrying payments that failed. For more information, visit Card declines and order errors.
Expiration - The number of charges before the subscription is completed. Learn more about expirations.
Frequency - The rate at which the subscription is repeated over a period of time.
Front-end - The front-end of your site is the part that customers interact with. When customers access your storefront, they are interacting with the front-end of your site.
Fulfillment - The commerce term for the process of receiving, packaging and shipping orders for goods.
HTML - HTML, or Hypertext Markup Language (HTML) is used to change the display of a page in a web browser. HTML describes the structure of the page, and HTML elements are used to build HTML pages. This allows interactive elements such as images, videos, and gifs to display on the website.
Inactive customer - These are customers who had a subscription at one point, but have since canceled their subscription. These customers can still access their Customer Portal, but do not have an active subscription on file.
Interval - The period of time in between two orders.
Inventory - Products that are for sale. You can learn more about how ReCharge handles product inventory in our Help Center.
Line item property - Line item properties are used by Shopify to pass specific, custom, information about the product from the product page to the cart and then the checkout. When a subscription product is added to the cart, line item properties are sent from ReCharge automatically and are used to specify that the product is a subscription. It also states what the subscription interval is. Additional line item properties can also be specified to pass custom information to be included in the order.
Liquid - Uses a combination of tags, objects, and filters to load dynamic content. They are used inside Liquid template files, which are a group of files that make up a theme. Learn more about Liquid.
Merchant - A merchant represents a person or company that sells goods or services.
Mixed cart - A cart that includes both one-time products and subscription products.
Notifications - Automatic emails sent out to your customers, you can disable/edit these messages by going to Settings > Notifications. Learn more about notifications in ReCharge.
Online Store - a website where goods or services are sold over the Internet. In Shopify terms, your Online Store sales channel includes your website, product pages, and Liquid code.
One-time product - a product that is purchased once and does not have a recurring charge. You may have some products that are exclusively one-time products or products that can be purchased as a one-time product or on subscription.
Parent orders - In relation to prepaid subscriptions, this is the order that contains the initial payment charge. The subsequent $0.00 shipment that have been prepaid by the customer are referred to as child orders. Learn more about prepaids.
Person icon - the person icon can be found in the upper right-hand corner of your ReCharge dashboard. Clicking on the person icon will reveal the menu to access your My Account section and the Help Center.
Point of Sale (POS) - By definition, Point of Sale is the time and place where a retail transaction is completed. As it relates to the Shopify system, this is often used to indicate their POS system which is used for in-person transactions. The ReCharge app is currently not compatible with the Shopify POS system and channel.
Prepaid order - An order that has been paid for upfront by your customer. Prepaid orders will include $0.00 prepaid shipment orders that will be created in Shopify at each shipment interval. Learn more about prepaid orders.
Payment gateway - A tool that securely sends credit card information from a website to the credit card payment network to be processed.
Payment method - The way the customer chooses to compensate the merchant for goods and services. At ReCharge, you can enable credit cards, prepaid cards, Paypal, and Apple Pay as methods of payment.
Payment processor - A service that executes the transaction by transmitting data between the merchant’s acquiring bank and the customer’s issuing bank. For more information about which payment processors work with ReCharge, visit Payment processors.
Paypal - PayPal is an online service that allows you to pay using a secure payment account. Customers can add their bank account, credit card or debit card details and select which source of payment to use at checkout.
Queued order - An order that has been created as a placeholder for a future order.
Regression - A software bug which causes a feature to stop functioning as intended after a certain event. Such as a system upgrade, system patching or a change to daylight saving time.
Ruleset - The parameters controlling frequency and functionality of your subscriptions. These are found under the Subscriptions option at the top of your Dashboard. Learn more about rulesets.
Settings - In ReCharge, the wrench icon you see at the top right is the Settings menu.
Shipment orders - With prepaid subscriptions, the shipment orders (or child orders) are the orders created and sent to Shopify after the initial prepaid charge. The shipment orders are always $0.00 and are sent to Shopify so you can fulfill the order.
SKU - Stock Keeping Unit. SKUs are a product code you can use to identify, track, and search what stock you have on hand. For more information about how SKUs work with ReCharge, visit Updating SKUs.
Storefront - A website that offers goods and services online for purchase.
Stripe - Stripe is a payment processing platform allowing merchants to accept credit card payments on their storefront. You can also use Stripe to offer Apple Pay. Learn more about Stripe.
Subscription product - A product or service that can be purchased and billed on a recurring basis.
Subscription rule - The parameters controlling frequency and functionality of your subscriptions.
Successful Order - An order that's been successfully created and paid for in Shopify.
Tags - Tags are labels added to orders and customers. ReCharge uses Shopify tags to help you differentiate subscription orders from non-subscription orders and active customers from inactive customers. For more information, visit Using Shopify order and customer tags.
Third-party app or third-party integration - Third-party refers to another company or service making software that works with a vendor’s original software. For example, ReCharge Payments is a third-party app that integrates with the Shopify platform.
Toggle - A setting switch that is either on or off. For example, in the Notifications section there are toggles beside each of your automated emails.
Theme Editor - A tool to allow merchants and developers to easily modify and code their Customer Portal theme templates.
Theme Engine - A collection of scripts and files that serve to interpret the programming language used in the Customer Portal and process the commands contained. It powers the Theme Editor to allow merchants to make customizations to their Customer Portal. Learn more about the Theme Engine.
Tracking Pixel/Conversion Pixel - A tracking pixel is simply code inserted into a custom or third-party creative that makes a server call and returns a transparent 1x1 image (normally a GIF file). With ReCharge, this would be referring to Facebook pixel tracking.
Trash can icon - Within the ReCharge UI, the trash can icon indicates elements, data, or items that can be deleted. Note that when the trash can icon is used, it cannot be undone.
UI - UI stands for user interface. It is the point of human-computer interaction and communication in the app.
UX - UX stands for user experience. It is the overall experience of a merchant using the app.
URL - An abbreviation of Universal Resource Locator, it is the web address of pages on the internet.
Variants - A version or variation of one of your products, be it a different color, flavor, scent or type.
Vaulting credit cards - The act of storing a credit card with a third-party gateway, such as Stripe, and in turn receiving a token for it. This token can be used in the future so that any payments made are safe and secure.
Workflows - A workflow is a sequence of automated tasks that processes a set of data. In the context of ReCharge, the Workflows feature allows you to automate the update of product data following a checkout. For example, changing the price from the checkout order to the second recurring order. For more information about the Workflows feature, visit ReCharge Workflows.