Recharge Analytics

Recharge provides all merchants with access to key store analytics that help you understand revenue trends, analyze how customers are interacting with their subscriptions, and compare your key performance indicators over a specific time period.

This guide will walk you through our different Analytics offerings for both Standard and Pro merchants.

Before you start

Data displayed through Recharge Analytics is refreshed and updated by 6 am EST daily, regardless of the merchant's time zone. 

Availability by plan

Our dashboards are grouped into four categories, so you can easily find the information you need around revenue, customers, subscriptions, or general reports.

Recharge merchants on the Pro plan can dive deeper with Enhanced Analytics. With Enhanced Analytics, you can access other additional dashboards and drill down into data points on most metrics, to access the specific transactions that contribute to each chart.

Access Recharge Analytics 

1. Select Analytics from your merchant portal.
2. All of the Analytics dashboards are divided into the following four categories: 
   • Revenue - Revenue Overview, Revenue Planning, Revenue KPIs
   • Customers - Customer Overview, Customer Cohort, Cohort Retention
   • Subscriptions - Subscriptions Overview, Product SKU, Product Variant, Scenario Planning 
   • Reports- Industry Benchmarks, Actions, Media Attribution, Discount Code Attribution

Download your data

Recharge Analytics allows you to export your analytics data as a PDF or CSV file. You can also e-mail reports ad-hoc or schedule dashboards to be sent daily, weekly, monthly, hourly, or even by the minute.

Exports provide up-to-date analytics data at the time of download, while the Analytics dashboards update once a day. This can lead to slight variances in data until the Analytics dashboards complete their daily update. 

You can download the entire report, or a specific table within the report. Each data table can be downloaded into various formats, including CSV and PDF.

1. Within the Analytics dashboard, select the three vertical dots in the right corner.
2. Select Download data.
3. Use the pop-up window to confirm which format you wish to receive the data in.
4. Select Download to export your data.

Schedule delivery

You can schedule deliveries for a specific dashboard so that your Analytics data is sent directly to you. 

1. Select the three vertical dots in the top right corner of the dashboard. 
2. Select Schedule delivery. 
3. Use the Settings field to make changes to how you receive your data.
   • Set the frequency of the reports using the Recurrence field.
   • Update the Destination field if you would like to receive your reports through alternative methods, such as Webhooks, SFTP, or Amazon S3. 
   • Use the Email recipients field to confirm where these reports should be sent to. 
4. Use the Filters tab to filter your data by a specific time range, or by date granularity. 
   • You can make additional changes to your report like including a custom message or changing the paper size through the Advanced Settings tab.
5. Select Test Now to receive a copy of the report.
6. Select Save to confirm your delivery. 

Drill downs and alerts

Recharge Pro merchants can click on certain data tables or charts to drill down into the data, or set up an alert based on your specific parameters.

Drill downs

Drill down into the data to download a breakdown of customers and orders that make up the data displayed in the KPI dashboard.

By default, drill-downs show 500 rows. Refer to the following steps to see a full drill down over 500 rows:

1. Within the Analytics dashboard, select the three vertical dots.
2. Select Download data.
3. In the pop-up window, click Advanced data options and select All results under the Number of rows to include section.
4. Select Download to export the full drill down.

Alerts

Keep up to date with your business and set an alert to receive hourly, daily, weekly, or monthly email notifications based on your preferences.

Limitations

• Pre-paid subscriptions are marked as canceled subscriptions after checkout, even if they have future shipment orders. At the moment, reporting shows customers with ongoing prepaid subscriptions as customers having no active subscriptions.
• Standard Recharge Analytics doesn't filter out gift card purchases. This can lead to double-counting if you use Rise.ai to sell gift cards. You will need to manually reconcile between Recharge Analytics and your ecommerce platform, or filter out the gift card SKUs on the Enhanced Analytics Subscriptions dashboard.

Analytics glossary

Here are a few helpful terms to understand in order to get the most out of analytics:

Dashboard - A collection of charts and visualizations designed to help you track key performance indicators and view sales trends.

KPI - Short for Key Performance Indicators, these are measurable values that help track the health and success of your business.

Churn - The percentage of customers that canceled their subscription to your business over a set time frame.

Data Granularity - The time frame that your data gets grouped together. For example, a weekly granularity means you would view store revenue broken down by week.