ReCharge has rolled out a visual, feature-rich overhaul of our reporting suite with two versions - Basic Analytics and Enhanced Analytics.
Basic Analytics overview
Note: This guide goes over information specific to Basic Analytics. If you're looking for more generic Analytics information like terms, FAQs and exporting reports visit ReCharge Analytics.
All merchants on Basic Analytics will be able to dive into the Revenue trends dashboard to get an overview of the health of their business. The dashboard contains a summary of total sales, recurring sales, and sales per charge.
This information allows you to see if there are any patterns in popular selling days or certain days that sales may be surprisingly low. You can also learn more about total sales, and how much customers are spending on average.
Accessing analytics
You can access your reports from the top navigation bar by clicking Analytics.
You will have access to the Revenue trends dashboard.
Revenue Trends Dashboard
The Revenue trends dashboard is made up of four distinct sections.
- Revenue – Total sales and refunds over a set time frame.
- Active Customers – The total number of new customers and churned customers by day.
- Subscriptions – Total number of new subscriptions and canceled subscriptions over a custom time frame.
- Future Revenue Planning – Projected potential revenue over seven, 30 and 90 days based on current subscriber count.
For an in-depth look at each of the different sections including pictures and explanations, visit Revenue Trends Dashboard.
Running legacy reports
Basic Analytics is updating the deprecated Basic Reports page with your new dashboard. If you want to run similar reports to Basic Reports, the following table provides instructions on how to access the same data but on the new dashboard:
| Basic Reports | Specific Report | Basic Analytics |
| Order Reports | Revenue (Daily) | Revenue trends (Filters Date Range: is any time) > Total Sales |
| Revenue (Lifetime) | Revenue trends (Filters Date Range: is any time) > Total Sales | |
| Customer Reports | Active Customer | Revenue trends > Customers with Active Subscriptions |
| Subscription Reports | Created | Revenue trends (Filters Date Range: is any time) > New Subscriptions vs Cancelations |
| Canceled | Revenue trends (Filters Date Range: is any time) > New Subscriptions vs Cancelations | |
| Lifetime | Active customers | Revenue trends (Filters Date Range: is any time) > Customers with Active Subscription |
| Churn Rate % | Revenue trends (Filters Date Range set for a specific timeframe) > Active Customers > Churn Rate | |
| Average Number of Charges |
Revenue trends (Filters Date Range: is any time) > Total Customers / Total Charges Total Customers: Add Customers with Active Subscriptions and Customers with No Active Subscriptions together Total Charges: Divide Total Sales by Sales per Charge (both at the top widget) |
|
| Average Revenue Per Customer |
Revenue trends (Filters Date Range: is any time) > Total Sales (from top widget) / Total Customers Total Customers: Add Customers with Active Subscriptions and Customers with No Active Subscriptions together |
Support
Reach out to the ReCharge support team if you have any questions about how to interpret the data, or join our weekly office hours on Mondays at 12 PM PDT for a demo by visiting Enhanced Analytics Weekly.