ReCharge is excited to announce a new dashboard in the Enhanced Analytics suite, the Product dashboard.
This dashboard combines data from ReCharge and Shopify to provide you with insights into your top products, and how your customers interact with them.
Before you start
The Product dashboard is part of the Enhanced Analytics suite available to ReCharge Pro merchants.
The Product dashboard is split into two identical dashboards the Product SKU dashboard and the Product variant dashboard.
The only difference between the two dashboards is that the Product variant dashboard displays the data on a product variant level, whereas the Product SKU dashboard displays the data on a SKU level.
Top 15 Products by Gross Sales
The Top 15 SKUs by Gross Sales graph compares the top 15 products in your store based on the time frame you've set. We take the product price before discounts and taxes, and multiple it by the quantity ordered to determine the gross sales amount for each product.
You can refer to the Revenue KPIs data table to see how each product is performing on a granular level.
This chart can be used to see the gross sales revenue per product, the number of orders per product, or the percentage of sales that are recurring for each product.
The AOV (Average Order Value) pertains to the given product, not the total order. It is the revenue on the given product divided by the total number of charges for that product.
The Customer KPIs data displays how your customers are interacting with each product.
You can use this data to see which products are consistent best sellers with customers, or which products customers are most likely to cancel.
Customer Overlap Analysis
The Customer Overlap Analysis section looks at the top products by charge volume to visualize the percentage of customers who have purchased each combination of products over the timeline you've set using the filter.
This data table provides direct insight into how customers purchase different SKUs over the course of their transaction history.
Data is provided on both active and churned customers, allowing you to see any patterns and potentially increase customer retention.