The Media Attribution dashboard is a helpful new addition to our analytics suite that allows you to track the source of your customers based on UTM parameters.
Before you start
- The Media Attribution dashboard is currently available to a group of merchants participating in closed alpha testing. You can refer to the changelog to keep up to date with new product releases.
- Please reach out to our support team if you are a Pro merchant who would like to participate in our Analytics Alpha program.
- The Media Attribution dashboard requires that you have UTM attributes passing correctly for the report to show accurate information.
- You can refer to our guide on using cart attributes and UTM parameters in URLs
to correctly configure the UTM attributes in your store.
Attribution by Channel
The Revenue by Channel bar graph shows how much revenue is made per source based on the cohort set using the filter.
KPIs by Channel
The KPIs by Channel chart helps you understand high-level business metrics per customer source. You can compare total revenue, charges per customer, and even Average Order Value per source, to see if your advertising measures have paid off.