The Media Attribution dashboard is a helpful new addition to our analytics suite that allows you to track the source of your customers based on UTM parameters.
Before you start
- This dashboard is part of our Enhanced Analytics offering, available to all ReCharge Pro merchants.
- You can refer to our guide on using cart attributes and UTM parameters in URLs to correctly configure the UTM attributes in your store.
Access the Media Attribution dashboard
The Media Attribution dashboard is accessible through the Analytics tab in your ReCharge Admin.
Contact the ReCharge support team if you are not able to access the Media Attribution dashboard.
Attribution by Channel
The Revenue by Channel bar graph shows how much revenue is made per source based on the cohort set using the filter.
KPIs by Channel
The KPIs by Channel chart helps you understand high-level business metrics per customer source. You can compare total revenue, charges per customer, and even Average Order Value per source, to see if your advertising measures have paid off.
Comparing ReCharge data to other platforms
ReCharge uses the Last Interaction attribution method to display data in the Media Attribution dashboard.
The Last-Interaction attribution method gives credit to the ad your customer engaged with before making their purchase, which is beneficial in measuring the direct impact of campaign clicks to purchase. This data is helpful for retargeting campaigns and is the standard for most Analytics software.
You may notice data discrepancies depending on the attribution model a third-party platform is using. Some platforms will use the First Interaction attribution model, which attributes a purchase to a campaign within a given time frame, for example, within seven days.
Reach out to the ReCharge support team if you have any questions about how to interpret the data, or join our weekly office hours on Mondays at 12 PM PDT for a demo by visiting Enhanced Analytics Weekly.