ReChargeSMS (formerly ElectricSMS) is a text-based customer experience tool. It allows your customers to manage all aspects of their subscription currently available through ReCharge, simply via SMS. By leveraging the power of transactional emails, you can increase retention and long-term value through subscription flexibility and loyalty.
Benefits
- Improve customer satisfaction and mitigate the need for subscribers to have to log in to manage their subscriptions.
- Increase retention while radically decreasing customer service costs and time by automating text conversations.
- 13x more customer engagement via SMS over traditional emails.
- 10% MRR growth by preventing cancellations with built-in win-back strategies.
- Integrate with top support platforms like Gorgias and Zendesk.
For more information on benefits and features, visit ReChargeSMS.
Before you start
- ReChargeSMS is free to use and available to ReCharge Checkout and Shopify Checkout merchants.
- Some elements of the ReChargeSMS app contain references to the former ElectricSMS name. This is in the process of being updated.
- ReChargeSMS is not compatible with merchants utilizing a custom bundling solution.
Install ReChargeSMS
Watch a video
Step 1 - Connect ReChargeSMS to Shopify
- Access the direct installation link.
- Enter your .myshopify.com URL.
- On the following screen, you will be prompted to install Electric SMS. Click Install unlisted app.
Step 2 - Connect ReChargeSMS to ReCharge
- Following the welcome message, click Awesome! to proceed to connect ReCharge.
- Click Connect your ReCharge Account.
- On the following screen, click Install to complete the integration setup.
Activate ReChargeSMS
In order to start sending SMS to your customers, you will need to manually activate your account.
- Click Settings in the ReChargeSMS dashboard.
- Select General.
- Click Activate ElectricSMS and start sending messages.
Add the TOS to your store
Before you start texting your customers, you need to add the ReChargeSMS Terms of Service (TOS) to your store.
- Download the ReChargeSMS Terms of Service PDF.
- Open up your Shopify Admin.
- Click on Settings > Legal.
- Copy the entire contents of the PDF and paste it into Terms of service.
- Save your changes.
Configure your product titles
- Click Products in the ReChargeSMS dashboard.
- Under Actions, click Edit for the product variant title you would like to update.
- Click into the Title box to modify your product variant title.
- Click Update when finished.
Best practices
- When configuring your product titles, it is important to keep product titles short to fit within the context of SMS messages. For example, replacing written numbers with a figure, like three to 3.
- Product variants may be imported with both product variant title and frequency availability, such as 1 Bottle (2 Month Supply). It is best to normalize the products with a shorter naming convention that works within SMS.
- Product variants may be imported with the name Default Title. To update, select the product to access the Product Variant data screen and copy the Shopify Product title. Click Edit Product Variant in the upper-right corner and paste the Shopify Product title.
Configure Swap Groups
ReChargeSMS allows subscribers to swap products directly within an SMS exchange. Some common use cases:
- Cross-selling: Swap between different product SKUs to promote the diversity of their product offerings
- Upselling: Enable product swaps between larger quantity or products
This can be achieved by creating Swap Groups which constrain which products a subscriber can select to swap.
Scenario 1: Upsell variant quantities
Product variant | Swap group |
Chocolate Vegan Protein (1 Bag) | Swap Group #1 |
Chocolate Vegan Protein (2 Bags) | Swap Group #1 |
Chocolate Vegan Protein (3 Bags) | Swap Group #1 |
Chocolate Vegan Protein (4 Bags) | Swap Group #1 |
Product variant | Swap group |
Vanilla Vegan Protein (1 Bag) | Swap Group #2 |
Vanilla Vegan Protein (2 Bags) | Swap Group #2 |
Vanilla Vegan Protein (3 Bags) | Swap Group #2 |
Vanilla Vegan Protein (4 Bags) | Swap Group #2 |
Scenario 2: Cross-sell different flavors
Product variant | Swap group |
Chocolate Vegan Protein (1 Bag) | Swap Group #1 |
Vanilla Vegan Protein (1 Bag) | Swap Group #1 |
Peppermint Vegan Protein (1 Bag) | Swap Group #1 |
Matcha Vegan Protein Mix (1 Bag) | Swap Group #1 |
Product variant | Swap group |
Chocolate Vegan Protein (2 Bags) | Swap Group #2 |
Vanilla Vegan Protein (2 Bags) | Swap Group #2 |
Peppermint Vegan Protein (2 Bags) | Swap Group #2 |
Matcha Vegan Protein Mix (2 Bags) | Swap Group #2 |
Set up Swap Groups
- In the ReChargeSMS dashboard, select Products.
- Click the Swap Groups tab.
- Select Add new Swap Group.
- In the Name textbox, enter in the title of your Swap Group.
- Under Select Product Variants, search and click the products you would like to include in the Swap Group. Products will automatically appear in the right panel to indicate their inclusion in the Swap Group.
- Click Save when finished.
Enable order modifications
As a merchant, you can customize which order modifications your customers can make via SMS.
- In the ReChargeSMS dashboard, click Settings.
- From the tab menu, select Features.
- Under Modify Order, toggle the modifications a customer will be able to make to their order.
Configure user segments
During the trial period, only customers that belong to an active segment are going to receive SMS and be able to interact with ReChargeSMS.
ReChargeSMS automatically creates two user segments for your store, Upcoming Charge Customers and Active Customers.
To view your user segments:
- From the ReChargeSMS dashboard, click Customers.
- From the tab menu, select Segments.
Activate user segments
By default, your user segments are inactive. To turn on your user segments:
- From the Segments tab, click Edit next to the user segment group
- Under Status, toggle Active to receive SMS.
Add custom user segments
You can also add additional user segments and manually include which customers should be added.
- From the Segments tab, select Add new Segment.
- Fill in the Name and Description text boxes.
- Under Select Customers, search and select the customers you would like to include.
- Click Save when finished.
Watch a webinar
Watch a recording of a live webinar discussing everything you need to know to get the most of ReChargeSMS.
Support
If you have any questions or require assistance, reach out to ReCharge Support.