Optimizing your website for subscriptions
With Recharge, merchants have been able to deepen their relationship with their customers using out-of-the-box tools as well as implementing best practices that optimize their websites for their subscription business.
This guide provides suggestions for implementations that will help grow your subscriber base, establish a stronger foundation for your subscription program, reduce subscriber acquisition costs, and ensure compliance with dynamic regulatory requirements.
Before you start
- Though the suggestions in this guide are intended to be low-cost implementations for your business, you may still require the help of an implementations team or developer. Please visit the Recharge Agency Partner Directory for a list of development agencies that you can partner with.
- Recharge Support does not provide support for custom code modifications. For more information, visit Recharge design and integration policy.
Highlight your subscription offering on your store’s home page
Customers want as much information as possible, and providing them with details about your subscription offering on your home page empowers them to make informed purchasing decisions.
Learn how to highlight your subscription offering on your store’s home page by using a storefront banner and a call-to-action button to highlight your subscription offering to customers directly on your storefront.
Provide subscription information to customers on your storefront
Highlighting subscription information before customers check out empowers customers to make informed purchases, and prevents an influx of questions to your support team.
Learn how to provide important subscription information to your customers using different methods, from code updates to out-of-the-box solutions.
Upsell one-time purchases to a subscription order while in cart
By offering one-time purchases in the cart, you can juxtapose potential savings against the total cart value which will increase the perceived benefits of the discount. It provides an additional opportunity to position your subscription program, where you can highlight key perks or your subscription offering and create custom call-to-actions by focusing on key upsell criteria.
Learn how to implement two different methods to add one-click upsell opportunities to your cart page, specifically for one-time purchases.
Once implemented, these best practices will empower your team with new avenues to differentiate your subscription offering. Use Recharge Analytics to continue to drive insights about your subscription program.
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